We have a data & process driven approach to manage, optimize and accelerate shopping campaigns on the Google general search page, based on our clients defined KPI’s.
Buy Now has a strong background in international performance based marketing hence we eat, live & breath shopping performance. We drive smarter digital shopping results for our clients.
No client or shopping campaign is the same, so we strongly believe in a tailored made shopping strategy. We use data and processes to understand our clients’ needs and agree on a KPI to accelerate their shopping performance.
Our process is simple but effective:
1. Define client’s KPI’s
2. Shopping analysis (Efficiency check current shopping campaign)
– CSS partner management
– Results current KPI management
– Merchant center check
– Shopping & Keyword analysis
– Cost of managing shopping campaigns
– Competitor analysis / branch insight report
– Tag management & analytic analysis
3. Search query analysis
4. Set up & management of Merchant Center
5. Set up & management of product feed
6. Strategy layer structure
7. Creating campaigns
8. Negative keyword & bid management
9. Dashboard & Optimisation
We strongly believe in our capabilities to increase your shopping performance that our business model is also performance based!
Please contact us to see how Buy Now Digital can accelerate your Google shopping performance.